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CSI: Chart Scene Investigation. (Case Study: ORLY)

See how technical analysis solves the mystery of a market's future price action.

by Nico Isaac
Updated: November 28, 2017

If financial markets were crime scenes, there’d be two options for traders:

  • Doing a post-mortem to find the causes of major trend changes, after the fact
  • Or, having an arsenal of clues that hint to those trend changes, before they occur

Without question, the second scenario is the most desirable one. So, how do you get it?

Well, we can tell you. Or, we can show you, using the recent price history of a popular auto parts retailer, O'Reilly Automotive, Inc. Let's begin.

In the first half of 2017, O'Reilly, whose logo is a shamrock, lacked the luck of the Irish, to say the least. Between February and July, the company's Nasdaq-listed stock, ORLY, plunged 30% to its lowest level in three years.

At its lowest point, mainstream analysts donned their detective caps and surmised several fundamental factors for the stock's beating, including rumored price-matching wars with Amazon, lower-than-expected sales figures, and even a "mild winter." Explained one industry official:

"It is simply a reality that over short periods of time, the single most significant factor that drives variability in our business is weather." (July 28 Springfield News-Leader)

There it is. "Crime" -- or in this case, price collapse -- solved.

But what about seeing the clues for that collapse way before it took place? Here, we turn to our master of technical analysis Jeffrey Kennedy and reopen the case file on his January 24 Trader's Classroom webisode.

There, Jeffrey identified a price configuration popular among market technicians on the chart of ORLY -- a head-and-shoulders pattern. Jeffrey warned that "once prices took out the neckline" (likely in March, April or May) we'd have the necessary confirmation of a major downtrend.

Jeffrey then used a neckline measurement to identify a minimum price target for the subsequent decline at 210.

From there, ORLY indeed took to the downside, prompting Jeffrey to revisit the stock in his April 11 Trader's Classroom. There, he reiterated the neckline measurement as being "the minimum objective" for the sizable decline to come.

The chart below plots the timing of Jeffrey's Trader's Classroom forecasts alongside the price chart of O'Reilly.

Chart 1

You can also hear Jeffrey walk traders through his bearish analysis of O'Reilly in the video compilation below of the January 24 and April 11 Trader's Classroom webisodes.

Press play and enjoy!


When it comes to the world of financial markets, there's only two possible scenarios for traders: Solve trend changes after they've already occurred. Or, prepare for those changes in advance. The choice is yours.

Become THAT trader who can see high-confidence entries, get in and get out with confidence — and sleep at night.

Picture this...

Several times a week, you meet with a market veteran and he's one of the most sought-after teachers in the world. He has dedicated his entire professional career to helping traders like you spot and act on high-confidence trade setups.

At every meeting, you watch over his shoulder as he shows you exactly how to spot your market opportunity. And he doesn't just teach principles. He uses real-life market opportunities to show you the telltale signs that a market is about to move. He also coaches you on how to create your trading plan for this setup — including how to estimate upside potential and identify risk-limiting price levels.

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Today's lesson might be a valuable insight into a historic market setup in Gold... Tomorrow it might be an immediate trade setup in Google. In the past month alone, Jeffrey has taught valuable trading lessons using NKE, AAPL, BAC, JNJ, JPM, FB, QQQ and many more... Whatever it is, each Trader's Classroom lesson delivers lasting insights that compound to change the way you trade forever.

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