Socionomic Studies of Society and Culture

How Social Mood Shapes Trends from Film to Fashion

Suppose you could understand why stars who rule the airwaves and movie screens one minute can be catapulted to obscurity the next. And why genres of TV shows become popular overnight. How and why trends fluctuate in the attendance of sporting events; the next big thing in fashion; and the styles, sizes and colors of cars that people buy. With dozens of examples drawn from history, Socionomic Studies of Society and Culture reveals a remarkably simple way to do exactly that.

  • Format: Book | 588 pages
  • By: Robert Prechter and the Socionomics Institute 

Understand -- and even anticipate -- pop culture trends

The Socionomics Institute’s tome rewrites the book on what makes pop culture popular. Each chapter unveils how you can understand -- and sometimes even anticipate -- trends in areas from fast cars to superstars and from sex to the cineplex. Delightfully fun and seriously useful, Robert Prechter and fellow contributors will change your view of the world around you. They empower you to peer around the corner and anticipate a new trend before anyone else does. Whether your interests are reflected in Scientific American, The Wall Street Journal, Cosmopolitan, Rolling Stone or Variety, you will find a wonderfully rich world in the field of socionomics.

What Readers Say

I strongly recommend that both of these books [Socionomic Studies of Society and Culture and Socionomic Causality in Politics] be used by colleges and universities in all courses related to the social sciences.

Whether your focus is investing, politics, marketing or business strategy, Bob’s new books will help you to better understand the crazy world around us and to take advantage of the opportunities that are out there.

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Whatever your tastes, however specialized your interests, you will find a tremendous wealth of thought-provoking analysis in this book. The articles flow smoothly from first to last. They are easy to read and succinct in making their point. This is one book you will return to over and over. Don’t miss out, get with the times and discover the true nature of the effects of social moods on modern (and ancient) history.

This is a book for readers who are independent thinkers, interested in questions like ‘what drives man?’ and ‘why do certain things seem to appear and then vanish depending on the times?’ The approach of the book is absolutely fascinating.

This volume [provides] both practical examples and perhaps kick-off points for new researchers to examine how mood drives everything from construction to fashion. Researchers in almost any field will find an application of how social mood activates social change.

Thoroughgoing ... Innovative.

I have to start wrapping my mind around your socionomic way of thinking. Your book gets me to thinking differently about cause and effect, and timing. It may take a while to get right.

Meet Your Author

Robert Prechter

Robert Prechter

Robert R. Prechter is known for developing a theory of social causality called socionomics, which he has elucidated in books and academic papers. In 1979, he founded Elliott Wave International, where he and his colleagues have applied and expanded upon R.N. Elliott's fractal model of financial pricing. Prechter graduated from Yale University. For more, visit

Socionomics Institute

The Socionomics Institute (SI) is a research center dedicated to using data on social mood to understand and anticipate social trends. Since 2009, it has published the monthly magazine The Socionomist which prepares readers for trends in politics, pop culture, public health and more. SI's five-book series introduces readers to Robert Prechter's socionomic theory of social causality and its applications. The institute also hosts a vibrant research program which generates peer-reviewed studies. You may have seen SI's research featured in USA Today, CNBC, the New York Times, the Washington Post and dozens of other media outlets. For more, visit

This Book is Part of a Specially-Priced Pair

Save 30% when you order this book along with the companion volume Socionomic Causality in Politics.

Socionomic Causality in Politics

In a paradigm-shifting work that trumps conventional wisdom, Robert Prechter and fellow contributors unveil why politics frequently confound even the most brilliant pollsters, historians, politicians, social scientists and the media—and how you can understand and sometimes even anticipate political changes with one simple shift in your perspective. Whether you wish to understand the actions of governments or to get elected to office, Socionomic Causality in Politics gives you the tools to be at the forefront of the most promising work in the field of behavioral studies.

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