Socionomics and Social Mood

Changes in social mood precede changes in the markets, the economy, politics and more. Understanding this insight equips you to anticipate major shifts in trends and capitalize on lucrative opportunities before most people see them coming. Content provided by EWI's affiliated research organization, the Socionomics Institute.

PTPC: In Harmony with Social Mood -- The Genius, King, Godfather and Poet Laureate

Ray Charles. Elvis. James Brown. Chuck Berry. These four pop music icons need no introduction. Music historians have told their individual stories many times. But when we zoom out and look at their careers collectively, we see the indelible influence of social mood on their bouts of triumph and tumult.

When Do Maritime Disasters Occur? The Answer May Surprise You

Is it possible that shipwrecks have a socionomic influence? This video examines major maritime disasters from the past 300+ years to reveal that the timing is not random.

Video Mood Riffs: A House Divided & Tech Run Amok

They say "a house divided cannot stand," yet the House of Representatives managed to hold itself together after the recent drama over who would become the Speaker of the House. But what do cracks in the political consensus tell us about the mood of the country -- and by extension, the mood of the markets? Plus, see how fear is sparking new uses of technology on the battlefield.

FTX: What Happens After the Scandal?

There's been no shortage of crypto drama in the wake of the FTX implosion. Yet the scandal's timing helps us to see some order in the chaos and anticipate what may be around the corner in the crypto space. See a two-minute breakdown in an excerpt from EWI's just-published Global Market Perspective.


PTPC: Are Cognitive Biases Hijacking Your Grip on Reality?

We all have mental blind spots. If unchecked, they can distort how we see the world, how we behave and even our sense of self. Learn insights that can help you conquer your cognitive biases, plus discover how social mood shapes the biases most prevalent in society.


On Our Radar 2023: Social Trends to Watch in the Year Ahead

We asked 9 social mood experts to tell us about the trends they plan to watch in 2023. Read this FREE excerpt from the January 2023 issue of The Socionomist to see what they said. Some of their answers may surprise you.

Video Mood Riffs: Homers, Strike Outs & A House of Mouse Reboot

2022 featured a big top in the Dow Jones Industrial Average and some big-time performances on the baseball diamond. Discover how trends in baseball ebb and flow with trends in stock prices, plus see what could be in the cards for Disney during Bob Iger's second stint as CEO, in the latest installment of Video Mood Riffs.


2024 Presidential Race: 3 Dow Levels to Watch

With the midterms in the rearview mirror, let's look ahead to the 2024 presidential race. Polls have infamously missed the mark over the past few election cycles. Discover how you can use the stock market to anticipate the election outcome without polling a single person.


PTPC: Midterms Recap & 2024 Election Preview

A "red wave" that didn't come ashore. A strong show for the status quo. A Senate hold for Democrats and a narrow House majority for Republicans. Let's make sense of the 2022 U.S. midterm elections and then look ahead to the 2024 presidential race.

Video Mood Riffs: Yacht Clubbing & Dirty Fashions

Let's talk luxury. Specifically, a tale of two luxury brands. One recently made a splash by launching an upscale cruise line, while the other made a splash of a different kind with its muddy runway design at Fashion Week. What does the social mood trend tell us about the prospects for each? The latest installment of Video Mood Riffs brings you the answer.

Did Covid Cause the Cruise Line Crash?

No doubt the pandemic threw a wrench into the cruise industry's operations. But is that where cruise lines' troubles began? See the answer in one revealing chart.

PTPC: What Does the Stock Market's Trend Say About the Midterm Elections?

Calling all U.S. politics fans: Are you ready for the 2022 midterm elections? Get the socionomic scoop on the types of candidates likely to be popular, campaign strategies that can capitalize on the mood of the country, and tips on how to use socionomics to win an election on a shoestring budget. (Recorded Feb. 15, 2022)

Local Can Be Lucrative in a Bear Market

In a bull market, investment and business opportunities seem to be everywhere, to the point they're almost hard to miss. Bear markets, on the other hand, are more challenging. Even so, the opportunities are there -- if you know where to look.

PTPC: Horror Movies and Horror Markets

From Dracula to Rosemary's Baby to The Texas Chainsaw Massacre and beyond, see how the negative social mood behind bear markets has whetted the public's appetite for fright-filled films. Plus, Matt and Robert take a walk down memory lane to show you the first time socionomics reached a national audience.

Bear Market Business Opportunities: Get ‘Em While They’re Hot

Your portfolio might be ready for the bear market, but what about your business and career? Get actionable insights that can help you prepare for a bear-market business environment in the special webinar, “Your Best Bear Market Business Opportunities.”