Socionomics and Social Mood

Changes in social mood precede changes in the markets, the economy, politics and more. Understanding this insight equips you to anticipate major shifts in trends and capitalize on lucrative opportunities before most people see them coming. Content provided by EWI's affiliated research organization, the Socionomics Institute.

The Great Reset: What Is It & Where Did It Come From?

You've probably heard pundits pontificate about the Great Reset. But what is it exactly? Where did it come from? And is it necessary? Get answers to these questions and more.

Video Mood Riffs: Munster Markets & 'Great Resignation' Becomes 'Great Regret'

Today, signs of shifting mood are all around. Yes, there’s the volatility in the stock market, political drama, and so on. But one pop culture phenomenon bears watching as well: the return of the Munsters. The sitcom about a family of monsters is making a cinematic comeback, and it’s a more significant development than you might think. Discover why in the latest installment of Video Mood Riffs.

How to Predict the Next Enron, Madoff and Lehman

In 2001, the collapse of energy giant Enron rocked the markets for months. In 2009, the Bernie Madoff scandal shattered investors' confidence and caused stock prices to plummet. That is, if you buy the flawed, conventional narrative. See an unconventional take on major financial scandals and learn how to anticipate when the next wave of massive market misdeeds will come to light when you watch this video excerpt from the just-published Global Market Perspective.

PTPC: What About the "When" of Saying "I'm Sorry"?

When we say, "I'm sorry," usually we're apologizing for something that we've personally done. But societies occasionally issue a collective apology for dirty deeds done long ago, perhaps by no living individual. The timing of these "apologies at scale" has an intriguing relationship to the stock market's action, as you'll discover in this clip from the Pop Trends Price Culture videocast.

Video Mood Riffs: From Shortage to Surplus & Names That Get Things Done

Remember all those headlines from a year ago about bare shelves and shortages galore? Well, now suppliers have the opposite problem: too much inventory. Discover how trends in social psychology led to the reversal of retailers' fortunes. Plus, learn how the mood of the country shapes trends in baby names. It's all in the latest edition of Video Mood Riffs.

BOOM! The Supersonic Indicator

Supersonic flight is making a comeback. And the timing couldn't be better. Our Head of Global Research explains why.

Should We Stay or Should We Go?

"Do you think your state would be better off or worse off if it left the United States and became an independent country?" Here's the socionomic perspective...

Video Mood Riffs: NFTs & Politics -- Something to Scream About

Discover how online therapy groups are capitalizing on the screams of cryptocurrency traders, plus learn why world leaders have recently had a rough go of it. It's all in the latest edition of Video Mood Riffs.


Boris Johnson Resigns?
Markets Say, "Yawn"

Mainstream finance says that political turmoil leads to market turmoil. But what if it's the markets that predict political turmoil instead? See this chart of the UK Gilt bonds and decide for yourself. (Posted in our July Global Market Perspective 6 days before Boris Johnson's resignation.)

Market Trek: Quick Survival Guide to Politics in Bear Markets

The Colombians just voted for a leftist president. The French just gave Marine Le Pen's right-wing party the strongest vote ever. Whatever your politics, it's crucial to understand that voters elect leaders who best reflect crowd psychology of the moment. Your Market Trek host Brian Whitmer takes you on a quick trip around the globe and explains what the stock market trend has to do with political choices we make. (Brian's global destination today is Colombia.)

Want to Make Data-Driven Business Decisions? The Data Ain't the Problem

Everyone wants to make good business decisions using the best data available. But getting the data is the easy part. Learning how to use it efficiently and effectively is where the challenge comes. Discover insights you can use to make socionomically superpowered decisions with your business data in this excerpt from the July 2022 issue of The Socionomist, the flagship publication of the Socionomics Institute.

Why Economists Never See Trouble Until It's Too Late

Economists as a group are infamous for being over-the-moon optimistic just as a major bear market and recession are about to pulverize asset prices and send a tornado through the economy. Discover why and learn what consensus economist forecasts really tell you about the markets and economy when you watch this clip from the Pop Trends Price Culture videocast.

Fore!!! Golf's Echo with 1929

Can a sport -- like, for example, golf -- reflect the same social mood that drives the stock market? The one-word answer is YES. If you're new to the association of mood, markets, and sports ... then this fast essay by economist and EWI analyst Murray Gunn is a great read. Check it out.

Video Mood Riffs: Elon Musk & Sky-High Ambitions

When society is in a positive mood, the future looks bright. Business titans are revered. Inventors create ways to make life easier and feel more magical. Architects and astronauts alike reach for the stars. But when social mood turns negative, well, things change. Get a preview for the change in this edition of Video Mood Riffs, which features a review of Elon Musk's latest adventures and a "go big or bust" plan for a floating business district in Saudi Arabia.

See the Chart That Predicted the College Enrollment Meltdown Years Before Covid

You may have heard that university enrollment plummeted during the Covid pandemic. What you may not have heard is that enrollment had been declining on a per capita basis for nearly a decade before the pandemic began. See a classic chart from 2011 that used the Wave Principle to foresee the enrollment bust in real time.